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Digital Strategist



Building the digital marketing strategy from scratch and following up with the implementation


Client Details


Charity


Description



  • Understand the clients marketing objectives



  • Research: competitor/sector landscape



  • Define overall approach and determine which social media channels we will implement



  • Understand the different audiences that we would be communicating with and what content is appropriate for each segment



  • Develop a plan for implementation



  • Develop a measurement framework




Deliverables: Strategy document + Implementation Plan





  • Set up social media channels including design, templates, style guide and play book




Deliverables: 3+ social media accounts launched + Playbook + training delivered






    • Develop and implement Adwords strategy


    • Develop and implement SEO strategy




    • (CatholicCare is responsible for generating news and events)









    • Syndication of news/events to Social






  • Blog












Profile



  • Experience with building digital strategy

  • Market and sector knowledge would be desirable

  • Knowledge and experience of social media marketing

  • Experience in SEO development and implemtation

  • Google AdWords experience

  • Website management




Job Offer


Hourly rate contract with the view to go permanent, working in a respected market leading organisation


To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact James Sibly on +61 3 8616 6224.



JOB SUMMARY
Date Posted
16/5/2018
Category
Insurance & Superannuation
Location
Melbourne, VIC vic3200
Job Type
Full Time, Permanent
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