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CRG - CRM Digital Producer

CRG - CRM Digital Producer

The Role

Country Road Group (CRG) Central Marketing has a key opportunity for a CRM Digital Producer to join the team.  In this role you will support all four CRG brands (Country Road, Mimco, Trenery, and Witchery) with their marketing communications to members.

Reporting into the CRM Production Manager, you will be responsible for coding and deploying all Brand digital loyalty campaigns including campaign configuration, image management and database segmentation on Salesforce Marketing Cloud.

Key Responsibilities

  • Partner the Group CRM teams to understand loyalty programs and promotional campaigns to build and deploy:
    • both template-based and hand-coded HTML emails
    • deployment of all Brand emails including email testing for functionality and rendering quality,  image management and database segmentation
    • configuration and deployment of marketing automation campaigns within Salesforce Marketing Cloud (e.g Journey Builder, SMS)
  • Collaborate with Group CRM team and brand marketing to identify innovative improvements to the digital marketing strategies
  • Engage with the platform supplier and other sources to develop and maintain industry best practice
  • Develop and implement personalised, relevant and targeted communications, across all relevant digital channel such as email, SMS, mobile app and social media (e.g. trigger based birthday communications and rewards, next best offer, etc.)

The Ideal Candidate has

  • A strong level of experience in a similar role within a fast paced environment, ideally from retail fashion or agency environment
  • Currently within a similar role you will demonstrate experience in front end web development and email coding & campaign management.
  • Qualifications in Web Design and Development, Computer Science or a similar discipline is a must.
  • Demonstrated strong knowledge and experience of hand-coding HTML and CSS
  • Strong awareness of the application of web and email design and development, usability and best practices
  • Experienced in testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and UX fundamentals.
  • Programming and system experience
    • Salesforce Marketing Cloud preferred
    • AMPscript/Javascript preferred

Why work for us?  

  • A competitive remuneration package, including incentives
  • Bi-annual product allowances and generous discounts for you and your immediate family on all Country Road, POLITIX, Trenery, Witchery and MIMCO products. Further offers and discounts available at David Jones
  • Birthday roster day off
  • Excellent career progression involving regular training and on the job development
  • A genuine, open and high performing culture
  • Opportunity to become involved in our Corporate Social Responsibility program, by supporting our community partnerships

About Us

Country Road Group is one of Australia’s largest speciality fashion retailers, comprising of five iconic brands Country Road, POLITIX, Trenery, Witchery and MIMCO. At Country Road Group we are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

Date Posted
Melbourne, VIC
Job Type
Full Time, Permanent
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