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Digital Analytics Specialist

A global online company is looking for an experienced digital analytics specialist to join their ambitious and expanding team. You will take a leading role in attribution modeling and data segmentation for the business as well as having a clear understanding of campaign effectiveness. Focusing on customer level data you will observe channel drivers through online trends and behaviours.

Reporting to the Head of Commercial Insights, you will be working with multiple teams and stakeholders to help them achieve the best results from the website using analytics. You will work with and provide expert knowledge to the wider team on the features and implementation, whilst supporting and developing the company's Analytics and Insights offerings.

Key Responsibilities

  • Be a subject matter expert with attribution modelling and assist in building in house capability
  • Management of online performance tracking tools with Google Analytics 360
  • Increase the commercial performance of all digital marketing activity using web analytics to define user journey improvements
  • Recommend tagging strategies and implementation guides for tagging, targeting, A/B testing, multivariate testing, and strategic initiatives
  • Analyse and identifying key digital KPIs
  • Interpreting data and analysing results using statistical techniques

Key Skills

  • Detailed knowledge of Google Analytics 360
  • Experience of digital analytics and associated solutions (e.g. Adobe Analytics, Google SiteCatalyst, Google Tag Manager, Ensighten)
  • Expert in Attribution Modelling
  • Passion for data and delivering meaningful insight
  • Ability to communicate complex data effectively to a variety of audiences via a variety of means
  • Highly numerate and analytical mindset
  • Highly organised and process-driven

This is an exciting opportunity for an experienced digital analytics professional to be a part of the digital business & ensuring that they have top class analytics across digital platform.

For more information, please call Aditi on 03 83305003 or email on

( SK912773A )

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JOB SUMMARY
Date Posted
17/2/2017
Category
IT
Location
Melbourne, VIC
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