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Brand Manager

  • Be a part of Australia's independent national broadcaster
  • Executive Salary commensurate with experience
  • Contract Vacancy for Approximately 12 Months
  • Convenient CBD location in the heart of Ultimo (near Central Station)

About the ABC

The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories. With over 4,000 employees from diverse backgrounds, located across over 50 locations around Australia and overseas, the ABC is proud to create, curate and deliver high-quality programming that informs, educates and entertains.

Audience and Marketing is the ABC's centralized marketing division, servicing brands across TV, News, Radio & Digital. A&M is made up of a passionate group of marketing, brand, creative and audience insights specialists who have audiences at the heart of all we do. We are responsible for leading the ABC's brand and audience strategies and we work collaboratively with our partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

About the Role

ABC Radio Marketing are looking for a Brand Manager to lead and manage the ABC Radio and Regional Marketing team to develop and implement strategic marketing plans and tactical campaigns to promote the full range of ABC Radio and Regional activities, content and initiatives to target audiences. Working collaboratively with Head Radio and Regional Marketing, manage all key stakeholder relationships including senior relationships with external parties including media, event organisers, industry representatives and merchandise licensees, to create effective branding and audience development opportunities. In this role you will:

  • Develop brand and marketing plans for Capital City Radio and ABC Regional to support the Business Plan KPI's and objectives.
  • Develop and implement strategic audience acquisition activity to promote initiatives and events for Capital City Radio network and the Regional Radio network.
  • Lead the development of strategic online, CRM and social media marketing opportunities.
  • Develop and implement strategic communications and PR plans.
  • Provide direction and leadership to the marketing team.

About You

Are you able to drive strategy as well as to lead effective brand strategies and plans? We are seeking someone with extensive marketing experience at a senior level in translating organisational strategies and delivering quality, actionable and effective brand strategies and plans. You will generate imaginative and original approaches to position our brands, programs, personalities and to create marketing campaigns, understanding of regional and metropolitan Radio content, and the needs and interests of the target audiences.

Most of all, you will be able to demonstrate high level team leadership with experience in change management and ability to foster great relationships with senior stakeholders. You will also possess:

  • High level omni-platform marketing experience, together with high level knowledge of content distribution and managing third party partnerships.
  • Proven experience with developing brand values and guidelines, and engaging large organisations.
  • Management of senior stakeholder relationships, with demonstrated experience in change management.
  • Demonstrated ability to exploit broad ranging communications tools and marketing channels (e.g. digital environment, publicity, advertising, events management).
  • Demonstrated high level team leadership, communication, negotiation skills and managerial ability, ideally within a media organisation.

For an overview of the role, please refer to the position description: P335908 Brand Manager Radio and Regional Feb17.docx


  • You are encouraged to include links in your application to any social media channels you currently work on, or recent examples of your work. (include links to websites or attach audio/video files up to 5MB).


  • For more information on working at the ABC visit abc.net.au/careers

For further information contact Jocelin Abbey on (02) 8333 2847

Recruitment Agency applications will not be accepted.

The ABC strives for equity and diversity in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds and people with disabilities and a gender-balanced workforce.

JOB SUMMARY
Date Posted
17/2/2017
Category
Advertising, Media, Arts & Entertainment
Location
Sydney, NSW
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