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Senior Marketing Manager - Cus...




Join a company dedicated to your career development and where you can simply be yourself at work!


So, Why Optus?


We see ourselves leading the pack in outstanding customer experience and engagement. In striving to achieve this, we follow these five core values: customer service, challenger spirit, teamwork, integrity and personal excellence.


The Optus Small and Medium Business group (SMB) addresses the needs of Australia's small and medium sized business (6+ employees). The team delivers tailored products, services, and specialised customer service, partnering with knowledge based ICT experts and product specialists to deliver end-to-end solutions to our business customers.


Senior Marketing Manager – Consumer Growth


Part of the SMB Customer Marketing Team, the SMB Growth role is responsible for the strategic development and implementation of integrated cross sell activities, win back and lead nurture lifecycle communications. This role is also responsible for the development and execution of Next Best


Action within the Business Channel that includes prioritisation and offers.


You’ll drive integrated insights about customer cross-sell behaviour, and incorporation into relevant marketing, sales, and service plans. This will enable to effectively define and incorporate the overall strategy in growing cross-sell activities from the existing customers. These initiatives will also be included in annual, quarterly, and monthly plans including input to the Optus Annual Operating Plan (AOP).


In a snapshot, your aim is to develop strategies and initiatives to optimise profitability as a result of cross-sell activity. You can achieve this by:



  • Incremental activations from the existing customer base, driven by specific products, offers, campaigns, and other initiatives

  • Value inflow of the above, being incremental service volume weighted by the ARPU (or equivalent) of new GAs

  • Support of ARPU, AMPU, ARPC, and AMPC objectives

  • Win Back activities and communications

  • Lead nurture lifecycle strategy & execution

  • Next Best Action for Business Channel


You’ll be doing this whilst managing a team of highly effective marketers.


About you


You’ll be a commercially-savvy senior marketer with the ability to identify revenue generating opportunities for cross sell activities. You’ll also have experience converting opportunities derived through insights into tangible strategic plans resulting new business.


You’ll have experience working on annual operating plans and managing customer-level portfolio initiatives such as the NBA (Next Best Action) framework and operations. You’ll also strive for innovation and improvement in cross-sell as well as implementing reporting and tracking metrics for the cross-sell and bundling function.


You’re a people leader and enjoy working as part of close knit a team and you’ll be confident in networking throughout Optus.


If this sounds like you or someone you know, we’d love to tell you more about this opportunity.


Employee Benefits


Working at Optus will provide you with a range of benefits that will enrich your personal and professional life. With features such as a range of on-site Health and Wellbeing specialists, financial advisers, company discounts and child care services, we ensure that we provide you with a safe and productive work environment.


Click here to find out more about what it’s like to work at Optus.


Optus believes in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers.




Heads Up!




Due to the fast paced nature of our business, vacancy close dates may change, so make sure you apply today!



JOB SUMMARY
Date Posted
18/1/2018
Category
Marketing
Location
North Shore, NSW 2113
Job Type
Full Time, Permanent
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